Two major supermarkets are cutting the cost of even more items to compete with Aldi

Young woman shopping vegetables in supermarket
Aldi is facing stiff competition (Picture: Getty Images)

Aldi regularly claims the title of the UK’s cheapest supermarket each month – but they’re in for some competition.

Tesco and Sainsbury’s are adding more than 100 products to their Aldi price match campaigns, which they originally launched more than three years ago.

Tesco claims to match Aldi’s prices on 756 of its products, which is around 130 more compared to the number at the start of the year.

Sainsbury’s also matches Aldi on 678 products, about 110 more than the start of 2024.

Products price matched at both supermarkets include everyday essentials such as fruit and veg, store cupboard essentials and even baby products – although products matched vary each week.

When it comes to finding a bargain weekly shop, Aldi usually reigns supreme. Consumer group Which? recently named it the UK’s cheapest supermarket for the month of April, after research found the cost of 67 every day items cost just £112.90 on average, including Heinz baked beans, milk and cheese.

Aldi storefront
The budget retailer reigns supreme (Picture: Getty Images)

Lidl, another cheap and cheery supermarket, finished in second place, with a similar shop costing  £115.23. Aldi beat it by costing £2.33 less.

Aldi also faces stiff competition from Asda and Morrisons, as both supermarket giants launched their own Aldi (and Lidl) price matching campaigns.

Asda’s launched in January and after initially covering 280 products, the number as now reached 405.



The UK’s cheapest supermarket

Consumer watchdog Which? compares the prices of 67 popular grocery items each month. The most up-to-date ranking sees Aldi retain the top spot while Waitrose remains the most expensive.

  1. Aldi – £112.90
  2. Lidl – £115.23
  3. Asda – £126.98
  4. Tesco – £128.17
  5. Sainsbury’s – £131.02
  6. Morrisons – £134.87
  7. Ocado – £136.86
  8. Waitrose – £144.13

Meanwhile, Morrisons vowed in February to price match Aldi and Lidl on hundreds of common items – from cornflakes and mince, to bananas and baby wipes.

But Aldi don’t seem concerned. The price for a weekly shop is set to become even lower, as the bargain German retailer announced last month it’s slashing the price of 45 more items in-store, including the price of 45 fruit and veg such as berries, grapes, oranges, tomatoes, courgettes, fresh salad, avocados and peppers and the stir-fry range.

They also recently launched their ad campaign, flaunting the fact that they are still the cheapest supermarket. Using the tune of MC Hammer’s Can’t Touch This, a dad switches the lyrics to ‘you can’t match this’.

Touché.

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